Sunday, May 18, 2014
Thursday, May 15, 2014
How Home Sellers Leave $$$ on the table
Educating home sellers is one of my most rewarding aspects
of representing the home staging profession.
Home sellers may not be aware how to increase, or most importantly,
protect their home equity they have already invested prior to selling. Let’s take a look of ways sellers discourage
serious buyers from investing time and
further interest in their properties:
1.
Unattractive
Curb appeal
The posted For Sale sign brings attention
to your neighbourhood and property. Tidy
the yard and gardens, remove out-of-season décor, add seasonal foliage that
will add both interest and colour, and remove any debris including obvious
tools, recycling bins, outdated or worn garden features. Repair or replace broken fences.
2.
Leaving a home ‘naked’ or ‘vacant’.
Although it may be impeccably clean, buyers will focus on the negatives
of empty spaces and find faults. More
importantly, only 20% of buyers can envision their furniture in an empty
space. The other 80% will be influenced
by homes that are furnished and appealing to the senses. Leaving a property completely vacant is a sure
way to leave your $$$ on the table.
3.
Consulting a designer friend to ‘stage’ your
home.
Interior designers ‘design’ with the emphasis of the decorating
preferences for 1 family or individual.
Experienced home stagers style homes to appeal to the mainstream of
potential buyers so a greater audience will be drawn to your home.
4.
Selling privately.
This
is a personal choice and can be appealing to some degree. However, the legal implications for the
inexperienced home seller compared to the knowledge of a professional real
estate agent will outweigh any unforeseen consequences. Unless you are a marketing expert in real
estate, leave it to the pros.
5.
Over
up-grading your home or implementing no up-grades and selling as is.
A
definite way to leave $$$ on the table.
6.
Unprofessional photography of your home’s
interior spaces and exterior curb appeal.
What is the quality of images you or your
agent wish to convey – professional or unprofessional? A picture is worth a thousand words. Reaction to what is displayed will be instantaneous
to the immediate interest to view your home with an onsite visit.
There are so many other deterrents how to leave $$$ on the
table when selling your home – outdated furniture and fixtures, outdated
flooring, DIRT, poor furniture layouts,
too much ‘stuff’, multiple or no
functions for the use of a space, more
than one focal point, etc.
This is only the tip of the iceberg how to leave $$$ on the
table when selling a home or property.
Need to have a further discussion with actual statistics and a visual
presentation to improve your home equity, schedule a consultation with an
experienced property stylist or home stager.
Many real estate agents in your local area can recommend one that can
meet your needs.
Beware generic lists
to improve your home’s presentation are not customized or tailored for your
specific needs.
“Ideas are easy. Implementation is hard.”
–Guy Kawasaki, Alltop Co-Founder and Entrepreneur
–Guy Kawasaki, Alltop Co-Founder and Entrepreneur
Cheryl Trudell, Lead Property Stylist of
Home Staging 4 Success provides both home sellers and real estate
professionals ‘one stop’ staging
services to fit the needs of clients (estate sales, home builders, vacant or
occupied homes, rental properties, investors, home sellers and buyers) with her team encompassing handymen, renovators,
painters, re-organizers, movers, garbage disposal, , professional home and
window cleaners, furniture/home décor/
and artwork rentals, professional home
stagers and interior designing. Contact Cheryl@hs4s.ca to schedule a consultation.
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