It is much easier to
identify homes that have been professionally staged. We have had great success with many clients
which we have guided and have implemented our home staging recommendations,
following the consultation and prior to the MLS photos. More ‘savvy real estate representatives’ are
connecting with one or more home stagers to perform a consultation with the
home sellers and where required, stage their listings prior to ‘hitting the
market’. Home sellers, too, are hiring
professional home stagers prior to securing a listing sales
representative.
Staged homes sell
quickly and usually for list or above list, depending on the market. The longer a home is on the market, the home
listing becomes ‘stale’.
Home Star Staging, out
of Texas, has explained the process and it’s worth sharing (excerpts taken and
have been adapted for the Canadian real estate marketplace)!
“While home stagers "magically"
transform a vacant property or room, there are many details behind the scene
which account for the fees we charge.”
“Home Staging
Accessory Rental 101: Some staging companies will rent accessory inventory for
staging homes that may need it. For a
vacant property or an occupied home, there are areas which often require some
enhancements” to provide ‘emotional buyer connections’.
Accessories are NOT large furniture. They are the "small" décor, artwork, greenery & linens that accent the furnishings, walls and rooms.” (Quoted from Home Star Staging)
Rental of these items can run anywhere from 20% - 25% of the retail value. So for $1,000 of inventory it's not uncommon to invest $200+/month for rental (plus HST).
This rental fee is in addition to the staging services fee.
“Someone had to purchase, warehouse, pick, pack, load, deliver then install/stage it. Then when the staging company de-stages, someone has to remove, pack, load, deliver and re-stock these items. They won't just magically appear or disappear!
There are costs and investments made by home staging companies who offer this service. When considering hiring a home staging professional or company for this level of service, please keep the entire process in mind.”
Accessories are NOT large furniture. They are the "small" décor, artwork, greenery & linens that accent the furnishings, walls and rooms.” (Quoted from Home Star Staging)
Rental of these items can run anywhere from 20% - 25% of the retail value. So for $1,000 of inventory it's not uncommon to invest $200+/month for rental (plus HST).
This rental fee is in addition to the staging services fee.
“Someone had to purchase, warehouse, pick, pack, load, deliver then install/stage it. Then when the staging company de-stages, someone has to remove, pack, load, deliver and re-stock these items. They won't just magically appear or disappear!
There are costs and investments made by home staging companies who offer this service. When considering hiring a home staging professional or company for this level of service, please keep the entire process in mind.”


It is much less expensive to recommend a staging consultation, which is
more acceptable with the sellers, than suggesting a ‘price reduction’
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