The Staging Magic

It is much easier to identify homes that have been professionally staged.  We have had great success with many clients which we have guided and have implemented our home staging recommendations, following the consultation and prior to the MLS photos.  More ‘savvy real estate representatives’ are connecting with one or more home stagers to perform a consultation with the home sellers and where required, stage their listings prior to ‘hitting the market’.  Home sellers, too, are hiring professional home stagers prior to securing a listing sales representative. 

Staged homes sell quickly and usually for list or above list, depending on the market.  The longer a home is on the market, the home listing becomes ‘stale’. 

Home Star Staging, out of Texas, has explained the process and it’s worth sharing (excerpts taken and have been adapted for the Canadian real estate marketplace)!

 “While home stagers "magically" transform a vacant property or room, there are many details behind the scene which account for the fees we charge.”

“Home Staging Accessory Rental 101: Some staging companies will rent accessory inventory for staging homes that may need it.   For a vacant property or an occupied home, there are areas which often require some enhancements” to provide ‘emotional buyer connections’. 

Accessories are NOT large furniture. They are the "small" décor, artwork, greenery & linens that accent the furnishings, walls and rooms.” (Quoted from Home Star Staging) 

Rental of these items can run anywhere from 20% - 25% of the retail value. So for $1,000 of inventory it's not uncommon to invest $200+/month for rental (plus HST).  

This rental fee is in addition to the staging services fee. 

“Someone had to purchase, warehouse, pick, pack, load, deliver then install/stage it. Then when the staging company de-stages, someone has to remove, pack, load, deliver and re-stock these items. They won't just magically appear or disappear! 

There are costs and investments made by home staging companies who offer this service. When considering hiring a home staging professional or company for this level of service, please keep the entire process in mind.”

Home Staging 4 Success provides our clients with options; best suited for their budgets, and utilize the seller’s home furnishings wherever possible.  If rental of ‘large’ furnishings are required, we source the best value of modern furnishings best suited to the price point of the home, demographics and potential home buyers.

When budgets are tight, our comprehensive home staging consultations offer home sellers those easy-to-implement recommendations utilizing their own home décor accessories and furnishings. 

It is much less expensive to recommend a staging consultation, which is more acceptable with the sellers, than suggesting a ‘price reduction’